Sipnology

Sipnology was inspired by the energy of Brick Lane and Soho in London, drawing from their street style, layered textures, and graffiti-marked surfaces to create a brand identity that feels expressive, urban, and full of character.

Designed a visual identity refresh for a coffee brand to feel more modern and recogniable to young London professionals. The outcome is a cohesive system that reads clearly across signage, packaging, and social content while keeping an urban edge. I developed it through a brand audit, multiple concept directions, and iterative typographic refinement tested on real-world mockups.