Guess who?

Guess Who is a board-game-led campaign created to challenge stereotypical views of Asians in the UK during a rise in anti-Asian sentiment, using positive and non-aggressive communication to spark reflection. The outcome is an approachable, conversation-starting experience that encourages empathy and reduces bias through play rather than confrontation. I developed it through cultural insight gathering, message framing, and iterative game and visual prototyping, refining the tone and mechanics through playtesting and feedback.

Guess Who is a concept-led campaign that uses an AI-powered app, a live drawing event, and an interactive poster to challenge stereotypes about Asian people. The app helps users reflect on common misunderstandings, while the event and poster invite participation through guessing activities that question assumptions about identity, work, and representation.